Introducing the mavi Startup Program — 0% platform fees for your first year

features / merchant of record

We take on the sale itself.

Our name on the invoice. Our job, the VAT. Our desk, the dispute.

When someone buys through mavi pay, mavi pay is the seller of record for that transaction. You supply the product; we carry the sale — invoice, VAT calculation and records, and dispute paperwork point at us. Operated by mavi Finans (Limassol, Cyprus). Remittance of VAT to tax authorities stays gated until accountant sign-off.

the mental model

Processor versus merchant of record

A payment processor moves money. It takes a card number, shifts the funds, and leaves everything else — the invoice, the tax, the angry email — with you.

A merchant of record takes on the sale itself. The invoice carries our name. The VAT is our job. The dispute lands on our desk. For each transaction, mavi pay re-sells your product to the buyer — so those obligations are genuinely ours.

For VAT that means EU-wide rates worked out per buyer country, a VAT record kept per country, and the machinery operated with our accountants — not a checkbox you have to understand on your own.

What being the seller of record means

Four obligations that move from your desk to ours the moment a sale goes through mavi pay.

Our name on the invoice

Every sale gets a sequential invoice — MAVI-2026-000001 — issued by mavi pay as the seller of record.

The VAT is our job

Calculated at the buyer's country rate, shown before payment, collected on the charge, and recorded on the invoice. Filing to tax authorities turns on only after legal sign-off.

The dispute lands on us

When a buyer contests a charge, the chargeback is ours to answer — you are not dragged into card-network paperwork.

Records per country

A VAT record per buyer country, kept to the cent on the same ledger as the sale itself.

Three things we take off your desk

  1. Invoicing

    Every sale gets a sequential invoice in our name — MAVI-2026-000001, then 000002 — written once, on the ledger, no gaps.

  2. VAT

    Calculated for the buyer's country at EU-wide rates, shown before payment, and recorded per country for the returns we are responsible for filing.

  3. Disputes

    A contested charge comes to us as the merchant on the statement. We answer it with the sale, invoice and delivery records already on file.

the honest part

Operated with our accountants

The VAT machinery — EU-wide rates, per-country records — runs today, and we operate it with our accountants. Tax is not something software fully solves on its own; the human sign-off is part of the system.

We would rather tell you that plainly than pretend a lawyer-free shortcut exists. What you get is the whole apparatus — software and professionals — standing behind your sales.

invoiceMAVI-2026-000001
seller of recordmavi pay
VAT (BE, 21%)€2.10
dispute goes tomavi pay

Sell the product. We'll carry the sale.

Invoices, VAT and disputes handled as merchant of record — you keep building, we keep the paperwork.

Start selling